 | | | | Get the Upper Hand (Shake) in Business ProtocolThink your excellent technical skills, high GPA and fabulous work ethic are going to guarantee you success? Think Again.
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Pat Hraba, Waterford Hotels and Inns co-founder advises students on business protocol.
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According to Pat Hraba, '66, co-founder and vice president of Waterford Hotels and Inns, Inc., it is people's perception that is the key. The old adage "don't judge a book by its cover" isn't always applicable in a business environment. "Professionals are often judged by their appearance and etiquette skills, so it is especially important to be aware of how you present yourself in any business situation," said Hraba. "We live in a global economy and business today is extremely competitive," Hraba said, "so companies are increasingly looking for individuals who possess the people skills to get the job done." To further support this, she said, "Studies show that 85% of your job success is based on your people skills."
Hraba hosted two workshops titled "How to Get the Upper Hand (Shake) in Business Protocol" for students to get a better understanding of how to distinguish themselves in the business world. Hraba is certified by the Protocol School of Washington, the leader in professional and protocol services. Hraba oversees finance, accounting and administrative services for Waterford Hotels, the company she and her husband, Bruce, '67, founded more than 20 years ago. She previously built her more than 30 years of professional expertise by working with Hyatt Hotel Corporation in Seattle. There she co-created the programs that developed into the Concierge and Guest Services Department, now a standard at all Hyatt Hotels.
During the workshop Hraba shared the best ways to make a good impression on clients, interviewers, bosses and colleagues. "Never underestimate the power of a first impression," Hraba said, "it might be the only opportunity you get."
She covered the major elements of an interview: The entrance you make, eye contact, the power or weakness in a handshake, posture and appearance, verbal skills, introductions, business card etiquette, people skills and even the art of small talk.
Tips Hraba shared include:
- Be aware of the entrance you make at a meeting or interview as people do notice.
- Take the initiative and introduce yourself first.
- A firm handshake by both men and women indicates self confidence.
- Good eye contact is essential to show interest and keep you focused.
- Overdressed is better than underdressed.
- The business world today is gender free.
Before an interview, Hraba suggested that the applicant learn as much about the company and its individuals as possible. Be on time. Be prepared with questions about the company, its history and current direction, its culture and career paths and what it takes to join the team. Hraba advised not to ask about money in the first interview. Be knowledgeable about dining etiquette, as half of all business today is finalized over a meal and many companies intentionally schedule a meal to observe an applicant's skills. If you do not receive a timely follow up after the interview, it is appropriate to contact the interviewer and ask about the position. If you do not get the job, ask the interviewer to spare a few minutes and share constructive criticism that might assist you in your next interview. This shows confidence and a willingness to learn.
Hraba is a member of the Austin Entrepreneurship Program advisory board and was a 2004 Distinguished Business Partner Award winner.
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