 | | | | Debby Kennedy, director of "Brand Oregon," is featured at the Next "Is Sustainability Good Business?" SeminarDebby Kennedy, director of Brand Oregon, will explore how differentiating Oregon - and leveraging its "sustainable" products - will help the state build a better brand image for business and consumers on Monday, May 3, from 6-7:20 p.m. in Milam Auditorium on the OSU campus. Brand Oregon is a project initiated by Gov. Kulongoski and others to unify Oregon's marketing and communication efforts to attract business and tourists.
The seminar is the fifth part of the 2004 Emerging Topics in Business seminar series focused on "Is Sustainability Good Business." The series, occuring every Monday evening through May 17, will focus on the relationship between business and sustainability. The series will:
- Examine the environmental, economic, social and ethical dimensions of sustainability;
- Explore sustainability in different industries and its impact on the Oregon and US economy; and
- Assess successes and failures in implementing sustainable business practices.
The series is free and open to the public. |
