Come to OSU College of Business Booth #101 at Oregon in Business Conference and Expo!The OSU College of Business is the Oregon in Business Conference and Expo Educational Sponsor. Come see us in booth #101 on Thursday, November 6 at the Oregon Convention Center and attend the COB seminar series.
The first annual business-to-business forum is for Oregon companies, entrepreneurs, investors, small & medium business owners and public sector organizations to explore imaginative ideas and innovative solutions to further their company's productivity.
The seminar lineup is as follows in Room 141:
10:30 a.m.
Enhancing Opportunities in a Creative Economy
Jackson Cassady, Ecampus Instructional Design and Training Associate, will address ways workers and employers can maximize their economic opportunities in an ever-changing market. He will focus on how distance education can address the learning needs of the business community.
11:30 a.m.
Building Bonds for a Strong Brand
Dr. Jim McAlexander, Associate Professor of Marketing, will present insights into branding and building brand loyalty that have been developed through his work with such companies as Harley-Davidson, Jeep, and Kelloggs.
12:30 p.m.
Effective Business Plan Presentations - An OSU MBA Approach
Panel includes: Chris Bryant, Josh Elliott, Brandi Palmieri, Dave Price, Hui (Helena) Xie --An award winning new venture team will present ideas for effective business plan design and presentation to potential investors. The use of Web-based technology to promote the new venture will also be covered.
1:30 p.m.
Innovation & Entrepreneurship - Keys to Oregon Economic Growth
Great ideas are important. But, what difference do they make to the economy? College of Business Dean Ilene Kleinsorge and Instructor Tom Dowling discuss entrepreneurship's impact, its potential in Oregon and how OSU is contributing to the Oregon economy.
2:30 p.m.
Professionalizing the Family Business
Family businesses are the life blood of Oregon's economy. Dr. Mark Green, A.E. Coleman Chair in Family Business; Director, Austin Family Business Program and Austin Entrepreneurship Program; introduces family business best practices including steps necessary to form a strategic plan, establish good management practices, develop a governance system and create a clear organizational structure.
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